Today's headlines speed up the business layout in the e-commerce sector.
Last year, today's headline low-key on-line self-owned e-commerce platform "free purchase", and in April this year, product iteration and adjustment, split into "free purchase 3.0" and "free buy Luban" two product lines, but so far Not too much water. Last month, a shopping app called “value point” was quietly launched in the mobile app market. According to public information, this fashion shopping product was developed by Beijing Space Conversion Technology Co., Ltd., and the product introduction is “direct supply from manufacturers, excluding the middle price”, and supports cash on delivery, covering home life, clothing and shoes, kitchen appliances. , food and beverage, automotive supplies and other categories.
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According to the results of Sky Eye, the developer of this product, Beijing Space Transform Technology Co., Ltd., is 100% owned by today's headline, and the actual controller is Zhang Yiming. In addition, the company also knows the products of the car and other products. Knowing the car emperor is the vertical segment of the car that was created by the headline of the company last year.
Turning on the value point will reveal that it has a distinct "headline feature." Compared with other shopping apps, the value point has a "worth to see" function in the prominent position, which introduces the information flow as one of the main features of the product. For new value points, the byte jumps or wants to recommend the information flow with the algorithm that you are good at, bringing users to the product and enhancing user retention. Correspondingly, the “Reassuring Purchase” and “Special Sale” categories on the headline APP today.
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At present, the value points are on the line of clothing wear, life department stores, outdoor travel and health care, support online payment and cash on delivery two major payment methods, online payment support WeChat and Alipay.
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It is worth noting that the value point currently focuses on the "low price" and large-power discount strategy. When the user first logs in, he gives the new person exclusive benefits of "1 yuan shopping", and the brand goods also attract users with low discount. Take the mechanical watch of a brand on the recommended page as an example. The discount price of the original price of 3890 yuan is as low as 200 yuan. At the same time, the words below the goods are marked as "authentic, lifetime after-sales" and other words, and support "fake one lost three" "7 days no reason to return" service. However, Hunting.com found in the brand's official flagship store in Jingdong that its price is 959 yuan, not 3890 yuan. But the price difference of one hundred yuan is still very tempting.
According to the product introduction of the value point, the product's main "lower price" is the result of eliminating the price increase and price difference of the middleman and being shipped by the factory or the brand.
As a small giant growing up under BAT's eyelids and independent of BAT's traffic and resource system, today's powerful product incubator capabilities are obvious, from content distribution platforms to short video product vibrato, watermelon video, volcano video. Wait, the road to the rise of headlines is fast. However, the road to e-commerce has not been smooth.
At present, today's headline-related e-commerce business is in the form of cooperation with e-commerce giants such as Ali and JD. The main role of "sell" is to help the latter's merchants conduct diversion.
As early as 2016, the headline and JD.com jointly announced the launch of the “Kyoto Plan”. The headline is to open a first-class shopping entrance “Jingdong Sale” for Jingdong, helping merchants on Jingdong and Jingdong platforms to make personalized data based on today’s headlines. The recommended advertisements will be delivered, and the e-commerce will be supported by the help of the guides, sub-serving, etc.